Posted on Oct 9, 2015

0.7 design was involved in organizing and especially hosting a tour for a group of Japanese design enthusiasts. The timing was chosen to be during Helsinki Design Week, but in the end, the added value of HDW itself stayed somewhat vague besides of the visit at this year’s main venue L3.

Indoor bicycle tour at L3 venue

Indoor bicycle tour at L3 venue

More interest from the participants received individual design companies Muru, Everyday Design and Sagalaga Design, who hosted us at their showrooms/ateliés and explained their design philosophy. The group was hosted also at Habitare exhibition, there mainly fresh design names were introduced. At Habitare the group was lucky to enjoy a cup of coffee at Artek Teehuone.

Everyday Design makes snowballs with a real snow sound and feeling

Everyday Design makes snowballs with a real snow sound and feeling

Besides design, the tour included some arts and architechture as well. In Arabia area, before visiting Ivana Helsinki’s atelié and laboratory, we spotted outdoor art among the living house area.

Birds nest balcony at Arabia area

Birds nest balcony at Arabia area

At Marimekko factory, after enjoying lunch at Maritori, the group heard a short presentation of Marimekko’s history. We got also a glimpse of Marimekko’s SS2016 collection – which will enter the shops only for next spring.

For the lovers of flea markets and antiques, morning session at Hietalahden kirpputori was a good experience. Some plastic, orange eggcups from the 1960s found a new owner from Japan!

The tour included a daytrip to Fiskars as well. Ceramist Karin Widnäs was kind to open the doors of her house for us, and adviced us to Sirius gallery to see some glass arts. The day was soon over, and it was time to head back to the airport.

Karin Widnäs livingroom

Karin Widnäs livingroom

One of the highlights of the tour, according to the participants, was to move around Helsinki with local transportation. The participants got defenitely the feeling of real Helsinki passing Sörnäinen a couple of times, and when getting their day passes checked by the ticket inspectors.

"Matkalippujen tarkastus, olkaa hyvä!"

“Lippujen tarkastus, olkaa hyvä!”

The aim is to keep organizing such tours in the future as well. The idea for this tour was JS Trading’s, the responsible travel agency was Finntour and the tour was promoted by Visit Finland in Japan. If you are willing to be involved with the tour in the future, as a participant or as content provider, please get in touch!

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